INTERNAL DOCUMENTATION HUB

Administrative Assistant SOPs

Step-by-step instructions for recurring administrative tasks.

INTERNAL KNOWLEDGE BASE

Standard Operating Procedures

Core procedural guidelines, operational workflows, and verified status checklists for tutoring operations.

1. Writing and Publishing a Blog

Writing and Publishing a Blog
Purpose

This SOP explains how to select an assigned SEO topic, generate a complete article using GoHighLevel’s AI Blog Builder, review and publish it, request indexing through Google Search Console, and share it in the E-Z Tutoring Facebook group.

Tools Needed
GoHighLevel (Blogs) College Board website Google Search Console Facebook (Alexander’s account)
1 STAGE 1: SELECT THE WEEK’S TOPIC
2026 Blog Content Calendar
September 2026
DoneWeekSEO TopicPrimary Keyword
Week 1August 2026 SAT Scores Are Out: What Your Score Means and What to Do NextAugust 2026 SAT score release
Week 1September 2026 SAT Predictions: Topics, Difficulty, and Last-Minute PreparationSeptember 2026 SAT predictions
Week 2September 2026 SAT Last-Minute Predictions and Test-Day ChecklistSeptember 2026 SAT last-minute predictions
Week 2September 2026 SAT Recap: Was the Test Harder Than Expected?September 2026 SAT test recap
Week 3October 2026 SAT Predictions: What Students Should Start Preparing for NowOctober 2026 SAT predictions
Week 3October 2026 SAT Registration Deadline: Dates, Late Fees, and What to KnowOctober 2026 SAT registration deadline
Week 4September 2026 SAT Scores Are Out: Should You Retake the SAT in October?September 2026 SAT score release
Week 4October 2026 SAT Final Predictions: Most Important Math and Reading TopicsOctober 2026 SAT final predictions
October 2026
DoneWeekSEO TopicPrimary Keyword
Week 1October 2026 SAT Predictions: What to Expect on the October 3 TestOctober 2026 SAT predictions
Week 1October 2026 SAT Last-Minute Study Plan: What to Do Before Test DayOctober 2026 SAT last-minute study plan
Week 2October 2026 SAT Recap and Score Predictions: How Difficult Was the Test?October 2026 SAT score predictions
Week 2November 2026 SAT Predictions: What to Study After the October SATNovember 2026 SAT predictions
Week 3October 2026 SAT Scores Are Out: How to Understand Your ResultsOctober 2026 SAT score release
Week 3Should You Retake the SAT in November After Receiving Your October Scores?retake SAT in November 2026
Week 4November 2026 SAT Registration Deadline: Everything Students Need to KnowNovember 2026 SAT registration deadline
Week 4November 2026 SAT Predictions: Math and Reading Topics Most Likely to MatterNovember 2026 SAT topic predictions
November 2026
DoneWeekSEO TopicPrimary Keyword
Week 1November 2026 SAT Final Predictions: What to Expect on the November 7 TestNovember 2026 SAT final predictions
Week 1November 2026 SAT Last-Minute Checklist: What to Do Before Test DayNovember 2026 SAT last-minute checklist
Week 2November 2026 SAT Recap and Score Predictions: Was the Test Difficult?November 2026 SAT score predictions
Week 2December 2026 SAT Predictions: What Students Should Study NextDecember 2026 SAT predictions
Week 3November 2026 SAT Score Release: When Scores Come Out and What Happens NextNovember 2026 SAT score release
Week 3December 2026 SAT Predictions: The Most Important Topics to ReviewDecember 2026 SAT topic predictions
Week 4November 2026 SAT Scores Are Out: Should You Retake the SAT in December?November 2026 SAT scores
Week 4December 2026 SAT Registration Deadline and Last-Minute Registration GuideDecember 2026 SAT registration deadline
December 2026
DoneWeekSEO TopicPrimary Keyword
Week 1December 2026 SAT Final Predictions: What to Expect on the December 5 TestDecember 2026 SAT final predictions
Week 1December 2026 SAT Last-Minute Study Plan and Test-Day ChecklistDecember 2026 SAT last-minute study plan
Week 2December 2026 SAT Recap and Score Predictions: How Hard Was the Test?December 2026 SAT score predictions
Week 2What to Do After the December SAT While Waiting for Your Scoreswhat to do after December SAT
Week 3December 2026 SAT Scores Are Out: How to Understand Your ResultsDecember 2026 SAT score release
Week 3December 2026 SAT Scores: Should You Retake the SAT in March 2027?retake SAT March 2027
Week 42027 SAT Test Dates and Deadlines: How to Plan Your Testing Schedule2027 SAT test dates
Week 4March 2027 SAT Predictions: How to Start Preparing During Winter BreakMarch 2027 SAT predictions
Dates must be verified

These topics are scheduled around the official fall 2026 SAT calendar. Before creating each article, confirm that its dates and deadlines are still accurate using the College Board website.

September 12 SAT: September 12, 2026
September score release: September 25, 2026
October SAT registration deadline: September 18, 2026
October late-registration deadline: September 22, 2026
October SAT: October 3, 2026
October score release: October 16, 2026
November SAT registration deadline: October 23, 2026
November late-registration deadline: October 27, 2026
November SAT: November 7, 2026
November score release: November 20, 2026
December SAT registration deadline: November 20, 2026
December late-registration deadline: November 24, 2026
December SAT: December 5, 2026
December score release: December 18, 2026
2 STAGE 2: OPEN THE BLOG AI BUILDER
1
Log in to GoHighLevel.
2
Click “Sites” in the left navigation panel.
3
Click “Blogs” at the top.
4
Open the blog site called “E-Z Tutoring Blogs.”
5
Click “Create Post With AI.”

Tip: Click the image to open a larger preview.

What to look for: The “Create Post With AI” button before starting the AI flow.

3 STAGE 3: GENERATE THE ARTICLE
1
In the AI panel on the left, select “Build” instead of “Assist.”
2
Copy the reusable prompt below.
3
Replace only the two fields at the top: Blog Topic and Primary Keyword.
4
Paste the entire prompt into the AI Builder.
5
Allow the AI to generate the article.
6
Review the generated article before continuing.
7
Click “Continue.”

Tip: Click the image to open a larger preview.

Warning

Never publish an AI-generated article without reviewing it. Confirm that all SAT dates, deadlines, policies, statistics, links, and score information are accurate.

Reusable Blog Prompt
Copy + paste into GHL AI Builder
BLOG TOPIC: [INSERT THIS WEEK’S SEO TOPIC]

PRIMARY KEYWORD: [INSERT THIS WEEK’S PRIMARY KEYWORD]

Create a complete, publication-ready blog post for E-Z Tutoring using the topic and primary keyword above.

Research and determine everything else, including the search intent, target audience, secondary keywords, related questions, appropriate article length, structure, authoritative sources, image plan, SEO metadata, internal-linking opportunities, and the most appropriate CTA.

Research the topic before writing. Use current, authoritative primary sources whenever possible. For official SAT dates, scoring, Bluebook, registration, policies, and test information, prioritize the College Board.

Verify every date, deadline, policy, statistic, score requirement, and factual claim. Never invent facts, quotations, testimonials, statistics, student results, or E-Z Tutoring experiences. If something cannot be verified, omit it or clearly mark it for human review.

Write for high-school students and their parents in a confident, clear, practical, and expert tone. The article should sound like it came from an experienced SAT educator, not a generic AI writer.

Use direct answers, short paragraphs, useful examples, numbered steps, bullet points, checklists, and tables when appropriate.

Avoid filler, repetition, keyword stuffing, fake urgency, unsupported score guarantees, exaggerated claims, fake personal stories, and generic AI phrases such as “in today’s fast-paced world,” “unlock your potential,” “embark on a journey,” “delve into,” “game-changer,” or “navigating the landscape.”

Create one strong blog title that serves as the only H1. GoHighLevel may automatically display the post title as the H1, so do not insert a second H1 inside the article body.

Immediately after the title, provide a concise two-to-four-sentence answer to the article’s main question. It should make sense independently if quoted by Google, an AI Overview, a voice assistant, or another answer engine.

Then include:

1. A concise introduction explaining who the article is for and what the reader will learn.
2. A comprehensive body organized with descriptive H2 headings.
3. H3 headings when an H2 section contains multiple distinct topics.
4. Practical examples, steps, checklists, or comparison tables when useful.
5. A Key Takeaways section.
6. A FAQ section with four to eight genuine follow-up questions.
7. A relevant final CTA.

Use the primary keyword naturally in the SEO title, URL slug, introduction, at least one appropriate heading, meta description, and body. Research and naturally include secondary keywords, synonyms, related questions, and relevant entities.

Do not target a specific keyword density or force the keyword into sentences. Write only as much as necessary to answer the search intent completely.

Create:

* One H1 title
* One SEO title
* A short lowercase URL slug with hyphens
* A unique meta description of approximately 140–160 characters when practical
* A short blog-card excerpt
* A recommended category
* Relevant tags and keywords
* A cover-image concept
* A descriptive image filename
* Accurate alt text
* A complete AI image-generation prompt

Optimize for traditional search and AI-powered answers by including a direct answer near the beginning, clear headings, concise answers beneath question headings, self-contained factual statements, clear definitions, specific dates and qualifications, and important information in visible text.

Clearly distinguish official facts from E-Z Tutoring recommendations. Link important factual claims to authoritative primary sources using descriptive anchor text.

Recommend two to five relevant internal links. Never invent E-Z Tutoring URLs. If an exact URL is unavailable, use a clear placeholder such as:

[INTERNAL LINK: Related E-Z Tutoring article about Bluebook practice tests]

Choose the CTA that best matches the article.

For individualized help, score analysis, a personalized plan, or private tutoring, use:

https://go.e-ztutoring.com/diagnostic

Button text:

Book Your Free SAT Diagnostic

For structured SAT Math preparation, upcoming SAT preparation, group instruction, or intensive programs, use:

https://offer.e-ztutoring.com/

Button text:

Explore the SAT Math Intensive

Include no more than one natural mid-article CTA and one final CTA. Do not use false urgency or guarantee a score increase.

Create a professional landscape cover image recommendation, ideally approximately 1200 × 630 pixels. It should be relevant, uncluttered, and consistent with E-Z Tutoring’s white and light-blue branding.

Do not place important information inside the image. Alt text must accurately describe the visible image and must not contain keyword stuffing.

Return the work in this order:

PART 1: SEO PUBLISHING DETAILS

* Search intent
* Target audience
* Primary keyword
* Secondary keywords
* Suggested category
* Suggested tags
* H1 title
* SEO title
* URL slug
* Meta description
* Blog-card excerpt
* Recommended author
* Suggested author bio
* Last-reviewed date
* Selected CTA
* CTA destination

PART 2: COVER IMAGE PACKAGE

* Cover-image concept
* Recommended filename
* Alt text
* Caption
* Complete image-generation prompt

PART 3: COMPLETE BLOG ARTICLE

Write the complete article ready to publish in GoHighLevel. Use proper H2 and H3 structure, short paragraphs, authoritative links, Key Takeaways, FAQs, and the selected CTA.

PART 4: INTERNAL-LINKING RECOMMENDATIONS

List each suggested destination, anchor text, and placement. Use placeholders instead of inventing URLs.

PART 5: SOURCES AND FACT-CHECK

List each source organization, page title, URL, and the claim it supports. Identify anything requiring human verification.

Before finishing, confirm that the article satisfies the search intent, opens with a direct answer, contains accurate and current information, provides more than generic advice, uses keywords naturally, contains no fabricated information, and includes the correct CTA.
4 Stage 4: Review the Article

Before continuing, quickly review the finished article:

Quick Review Checklist
Make sure the writing is clear, accurate, and easy to read.
Make sure the article includes relevant external links.
Make sure the article contains at least one relevant image.
Make sure the correct E-Z Tutoring CTA and link are included.
5 Stage 5: Complete the Settings and Publish

Blog settings and publishing screen

1
After reviewing the article, click “Continue” in the top-right corner.
2
Under “Publish or Schedule,” change the selection from “Draft” to “Publish.”
3
Enter today’s date as the published date.
4
Leave the URL slug exactly as GHL generated it.
5
Under “Category,” select “SAT Prep & Updates.”
6
Under “Author,” select your own name.
7
Leave the canonical link exactly as GHL generated it.
8
Leave the automatically generated keywords in place.
9
On the right side, leave the title, post description, alt text, and other SEO information as generated.
10
Take a screenshot of the settings page showing the article title, cover-image alt text, and post description.
11
Upload that screenshot to ChatGPT and ask:
“Create a professional 600 × 400 landscape cover image for this E-Z Tutoring blog post. Base the image on the blog title, cover-image alt text, and post description shown in this screenshot. Use a clean, professional, trustworthy style with white and light-blue colors. Do not include any words, letters, logos, banners, or watermarks in the image.”
12
Download the image ChatGPT creates and upload it into the “Cover image” field.
13
Confirm that the cover-image alt text is still filled in.
14
Click “Publish.”
7 Index the Blog on Google
2
At the top of the page, click the field labeled “Inspect Any URL.”
3
Paste the complete live blog URL.
4
Press Enter on the keyboard.
5
Wait for Google to finish checking the URL.
6
Click “Request Indexing.”
7
Wait until Google confirms that the indexing request was submitted.

Requesting indexing does not guarantee immediate indexing. Do not repeatedly submit the same URL.

8 Add the Blog to the Facebook Group
1
Log in to Alexander’s Facebook account.
2
Click “Groups” on the left.
3
Under “Groups You Manage,” open the correct E-Z Tutoring Facebook group.
4
Click “Write Something.”
5
Copy and paste the blog content, excluding the final promotional paragraph at the bottom.
6
Remove any copied website metadata, including: alexanderioncescu, 2 minutes ago, 4 min read.
7
Make sure the formatting is readable inside Facebook.
8
Add the original live blog URL at the bottom of the Facebook post.
9
Preview the post.
10
Click “Post.”
Warning

Do not copy the SEO publishing details, image-generation instructions, source log, internal notes, or AI prompts into Facebook. Only post the reader-facing article.

FINAL COMPLETION CHECKLIST
Completion Checklist (check off as you go)

2. New Private Student

Important rule (read first)

This SOP applies only when the student is completely new and does not already exist in our system. If the student already has a profile in the system, do not complete this onboarding process again.

Stage 1: Send the onboarding form
1
Open the Conversations tab for the parent.
2
Click inside the message box.
3
Click the Snippets button at the bottom.
4
Select the snippet called “New Onboarding.”
5
Send the message to the parent.
Onboarding link

The “New Onboarding” snippet directs the family to onboarding.e-ztutoring.com.

What to look for: Confirm the correct snippet is selected (“New Onboarding”) and that the message points the family to the onboarding form link. Tip: Click the image to open a larger preview.

Stage 2: Wait for onboarding completion

Once the family completes the onboarding form, the system will automatically handle most of the onboarding process.

The administrative assistant will receive a notification when the onboarding form has been completed. Wait for this notification before moving to the final steps.

Stage 3: Complete the four remaining tasks

3. New Cohort Student

Before you start (required)

This SOP is only for a student who already exists in the system. Before beginning, confirm all three requirements below. If any requirement is not met, stop and resolve the missing profile(s) or contact link before continuing:

1
The student already has an existing contact profile.
2
The parent already has an existing contact profile.
3
The student and parent profiles are properly linked.
Stage 1: Send the correct payment link

For cohort enrollments, never create or send an invoice. The assistant must use a payment link.

Select the correct payment link based on how far away the next SAT is, and send that link directly to the parent.

Reminder

Cohort payments must always be collected through the correct payment link. Do not use invoices.

What to do here: Locate the payment links and select the correct link based on how far away the next SAT is. Tip: Click the image to open a larger preview.

Stage 2: Confirm payment

Wait until the payment has been successfully completed before enrolling the student.

Do not manually enroll a student based only on a promise to pay or because the payment link was sent. Verify that payment was received first.

Stage 3: Manually enroll the student

Once payment has been confirmed, go to:

cohorts.e-ztutoring.com/manual-enroll

The assistant will need to enter the system password, which she should already have securely saved. Do not display or store the system password anywhere on the public SOP page.

Complete the manual-enrollment form using the correct student, parent, payment, and cohort information.

What to do here: Use the manual-enrollment page to enroll the student after payment is confirmed. Tip: Click the image to open a larger preview.

Stage 4: Let the system complete the enrollment

After the manual-enrollment form is successfully submitted, the system will automatically:

Create the student’s cohort portal
Create the required cohort appointments
Send the applicable notifications
Complete the remaining automated enrollment steps

The assistant should not manually recreate anything already handled by the system.

Final Checklist